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About Us


THE STRAITS FINERY

The Straits Finery was born out of the desire for delicate fine jewellery that not only looks great; but also just as comfortable to wear - like second skin.  Jewellery that makes you feel great in the day and stunning at night. Pieces that become a part of you. Pieces that you could dress up, or down. Pieces that make you, well... you! 

Whilst the designs are minimalist, deceptively simple and easy to wear; they also pop. We believe that every woman should have jewellery that becomes part of the wearer's style no matter where, or what they are doing. And so, the freedom to style jewellery to one's own taste and aesthetic became central to The Straits Finery's design principle: we pare it down so you can build it up.


THE METALS

We believe in creating high quality jewellery that can be passed down from mother to daughter so we set our sights in creating pieces that are personal, sentimental and forever. And it is for this reason, that all our pieces are handmade in small quantities by skilled artisans in our precious metals of choice.

14-karat gold is used as our central metal as it is extremely hardy and does not tarnish. Back in the day, 14k gold was a favourite of our grandmothers and of that generation as it was tough enough to be worn all day every day without the risk of it scratching and bending out of shape. It was practical and we liked that. Not to mention its tone and lustre matches perfectly with all skin tones.


THE FOUNDERS

Amira and Chern met at a quaint little school in Penang, on a small island along the Straits of Malacca. Growing up by the sand and sea taught them to embrace simplicity while their appreciation for jewellery came from watching their mothers style themselves with beautiful heirloom pieces passed from generations. This combination became the inspiration to launch The Straits Finery in 2015 as they sought to create a line of contemporary jewellery that was exciting yet simple in form; something that was true to their roots.

The Straits Finery. About Us. Chern

Foo Chia Chern

Chern was an advertising girl who then became a marketing woman and then a mom; but an appreciation for design in all its form was always in her heart. The call to create urged her to take a leap of faith to begin the start of an amazing journey. She learnt to design and craft the pieces herself in order to better understand the process of creation and materials. She also had to learn the art of managing a business and to juggle life as a parent and co-girlboss. 

 

The Straits Finery. About Us. Amira

Amira Yahaya

Amira likes talking to people and decided to make full use of it.  She was and still is in Consumer Insights, with a curiosity of everything that surrounds us and the story behind each being and behaviour.  Having grown up with an appreciation for the arts, it was only natural that it includes fashion and and the overall aesthetic of a woman.  She has since learnt to make use of some old maths skills and has a great appreciation for spreadsheets.

 

 

 

 

 

 

 

 

 

 

 

 

 

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